Will The Power of Mobile Make Bank Branches Disappear?
The high rate of mobile banking penetration at Chase Bank, Bank of America and recently introduced direct banks such as Simple, GoBank, Bluebird and Moven could provide a significant business advantage...
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Improving Bank Onboarding, Cross-Selling and Retention With Personalized Video
At a time when self-service banking models are replacing one-to-one interaction, personalized videos can provide a highly engaging and relevant communication option that can improve engagement,...
View ArticleTailoring Mobile Financial Services
I'm often asked about recipes for product success. So I thought I'd share one of my most success presentations on how to approach a new market. Tailoring mobile based financial products to any market...
View ArticleHow Good Is Your Bank’s Website Performance?
When determining how well your bank or credit union's website is performing, a number of factors need to be considered beyond visits alone. How long does a visiter spend on your site? Do they visit...
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9 Strategies for Building a Great Mobile Banking App
Here is a guest post I did for my good friend Jim Marous at New Control, originally posted at: Bank Marketing Strategy Pre-orders for my upcoming book Mobile Ready start January 1st on Publishizer....
View ArticleThe 3 Phases to Bank Annihilation
I love the Next Bank community; its members push each other for healthy debate EVERYDAY. What started as an attempt to create […] The post The 3 Phases to Bank Annihilation appeared first on Scott...
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Big Data Is A Retail Bank Marketing Mirage
Over the past week, I have reached out to many of my banking industry colleagues in the U.S. and abroad asking for examples of where 'big data' is being used effectively in retail banking. The response...
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9 Ways Marketing Can Help Acquire New Mobile Banking Customers
At a time when battle lines are being drawn in both the mobile banking and payments space, it is more important than ever to encourage customers to use the mobile channel. According to research...
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Banks Not Meeting Mobile Banking Customer Expectations
As customers are becoming more comfortable with their mobile devices and the power of downloaded mobile banking applications, there is a greater expectation that mobile interactions with their bank...
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Demographics No Longer Effective For Financial Direct Marketing
Bank and credit union marketers have traditionally relied on the use of demographic segmentation as a means of targeting customers for product and service communication. Recent studies, however,...
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